Data Protection

As part of the use of this website, personal data is processed by us as the controller responsible for data processing and stored for the duration necessary to fulfill the specified purposes and legal obligations. Below we inform you about the data involved, how it is processed, and what rights you have in this regard.

Personal data, according to Art. 4 No. 1 of the General Data Protection Regulation (GDPR), refers to any information relating to an identified or identifiable natural person.

 

1. Name and contact details of the data controller and the company data protection officer

This data protection information applies to data processing on the website www.trendproject.de by the following responsible party:

Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V.
Hansastrasse 27c
80686 Munich, Germany

for its Fraunhofer Institute for Electronic Nano Systems ENAS
Technologie-Campus 3
09126 Chemnitz, Germany
Email: info@enas.fraunhofer.de
Phone.: +49 371 45001 0

(hereinafter referred to as "Fraunhofer ENAS")

The data protection officer of Fraunhofer can be reached at the above-mentioned address, attention of the data protection officer or at datenschutz@zv.fraunhofer.de.

If you have any questions about data protection law or your rights as a data subject, you can contact our Data Protection Officer directly.

 

2. Processing of personal data and purposes of processing

When visiting the website

You can access the website www.trendproject.de without disclosing your identity. The browser used on your device only automatically sends information to the server of our website (e.g. type and version of browser, date and time of access) to enable a connection to the website. This also includes the IP address of your requesting device. This is temporarily stored in a so-called log file and automatically deleted after 4 days.

The processing of the IP address is carried out for technical and administrative purposes of the connection establishment and stability, to ensure the security and functionality of our website and, if necessary, to be able to track down any unlawful attacks on it.

The legal basis for the processing of the IP address is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the aforementioned security interest and the necessity of providing our website without interruption.

From the processing of the IP address and other information in the log file, we cannot draw any direct conclusions about your identity.

In addition, we use tracking pixels and analysis services when you visit our website. Further explanations can be found under section 4 of this privacy policy.

 

3. Web analysis using Leadlab (Wiredminds GmbH)

On our website, we use the Leadlab service from Wiredminds GmbH and their counting pixel technology for analyzing user behavior and optimizing our site based on that. In particular, the service allows us to identify which companies have visited our site. We do not receive any information that directly identifies you.

In connection with the use of Leadlab, counting pixels are used that enable statistical analysis of the use of this website through your visits. The information is processed by Wiredminds using a pseudonym in a usage profile for analysis purposes and anonymized as much as possible.

The data obtained in this way will not be used to personally identify you without your separate consent, and the data will not be merged with personal data about you as the pseudonym bearer.

If IP addresses are collected, they will be anonymized immediately after collection by deleting the last block of numbers.

Information on data protection at Wiredminds can be found on their website.

The data processing is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in optimizing our online offering and our web presence. Wiredminds processes the data on our behalf, and we have concluded an order processing agreement with Wiredminds. This ensures that data processing on our behalf is in accordance with the General Data Protection Regulation and ensures the protection of the rights of the data subjects.

 

4. Rights of data subjects

You have the right:

  • According to Art. 7 para. 3 GDPR to revoke your consent given to us at any time. This means that we may no longer continue the data processing based on this consent in the future;
  • According to Art. 15 GDPR to request information about your personal data processed by us. In particular, you can request information about the purposes of processing, the categories of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it has not been collected by us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about the details of such processing;
  • According to Art. 16 GDPR to demand the immediate correction of incorrect or completion of your personal data stored by us;
  • According to Art. 17 GDPR to demand the deletion of your personal data stored by us, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
  • According to Art. 18 GDPR to demand the restriction of processing of your personal data, if the accuracy of the data is disputed by you, the processing is unlawful, but you oppose their erasure and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims or you have objected to processing pursuant to Art. 21 GDPR;
  • According to Art. 20 GDPR to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request transmission to another controller; and
  • According to Art. 77 GDPR to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

5. Information about your right to object according to Art. 21 GDPR

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1)(e) GDPR (processing in the public interest) or Article 6(1)(f) GDPR (processing for the purposes of legitimate interests), including profiling based on those provisions.

If you object, we will no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

If the objection is directed against the processing of data for direct marketing purposes, we will immediately stop the processing. In this case, no special situation needs to be stated. This also applies to profiling, insofar as it is associated with such direct marketing.

If you wish to exercise your right to object, simply send an email to datenschutz@zv.fraunhofer.de.

 

6. Data security

All data transmitted personally by you is encrypted with the generally accepted and secure standard TLS (Transport Layer Security). TLS is a secure and proven standard used, for example, for online banking. You can recognize a secure TLS connection, among other things, by the attached "s" in http (i.e. https://..) in the address bar of your browser or by the lock symbol in the lower area of your browser.

In addition, we use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

 

7. Timeliness and modification of this data protection information

This data protection information is currently valid and has the status of November 2023.

Due to the further development of our website and offers via it or due to changed legal or official requirements, it may become necessary to change this data protection information. The current data protection information can be accessed and printed out by you at any time on the website at https://www.trendproject.de/en.html.